bizarreville

A new, venture-capital financed startup is emerging on the scene to take full advantage of the new Bizarreville Health Care program – Placebo Brothers Medi-quirk (PBM).  The company will focus on development and marketing of new/better placebos which will be sold stand-alone, and also mixed in with generic drugs to reduce the cost of an average 30-day prescription.

Elmer Squirp, Marketing Director for PBM, says that studies have shown that most patients can’t tell the difference between real medicine and placebos.  Sprinkling in 25 to 30 percent placebos into a prescription will be unnoticable to Joe Average out there because the placebos will look and taste like the real thing.  Squirp says, sure Mr. Average may take a day or two longer to get over his ailment…but what’s the diff?  Furthermore, the placebos will allow the body’s own natural defense mechanisms to better kick-in, to attack the problem.

Squirp went on to say that the PBM principals presented their intriguing proposition to a group of elite liberal senators who promptly fell in love with the concept, and diverted a quick billion of stimulus funds to finance the venture.  “They told us this fits right in with the new government-run Health Care program, and helps reduce the multi-trillion dollar deficit that the Health Care program will be creating.”  The placebo program will also be properly rubbed in the noses of the prima-donna brand name drug companies and their high and mighty arrogance.  Squirp said that the Era of the Brand Name Drug, with their high-cost, smoke and mirror research and development mumbo jumbo, is quickly coming to an end.  PBM will be there to fill in the pill gap, so that the country will not run out of pills to take.

Critics say that this is yet another example of the “dumbing down” of the world’s greatest health care system, and turning it into a system that any 3rd world country would be proud of.  But PBM officials reply that patients are already dumb, they don’t read the labels or check out the side-effects on the Internet sites…they just pop the pills, brainlessly.

Meanwhile, the new PBM Marketing department is busy combing through 19th century advertisements for various snake oils and magic elixers, the golden age of chicanery.  They plan to roll out a separate product line of placebos touting it can ‘cure all ills of mankind, invigorate the soul, and reduce gas pressure’.  PBM expects to roll out the new line, tentatively called ‘Shmunx’, by Spring 2010.